Chris Varner has been with WebFX for 6 years and moved from direct tactical delivery of marketing campaigns, including SEO and PPC, to a forward-leadership role to prepare the future of WebFX’s 700 strong workforce for the next phase of marketing.
Prior to working at WebFX, Chris held various roles including being an independent contractor responsible for both sales and marketing, as well as leading change in the community development and non-profit spaces.
Generative AI. ChatGPT. Agents. Everyday something changes that directly impacts the marketing role. While the potential in these new tools is fascinating, the largest and most chaotic change is how people’s behavior adapts to the new world.
Chris Varner, Head of Innovation, WebFX
AI & ML in Marketing Operations
Chris leads the way in finding efficiency and quality gains for the medium-sized and Enterprise scale businesses for Webfx, the Top Rated SEO Agency on Clutch. He also leads the growth of AI SaaS platform TeamAI, including product design and strategic planning.
Leveraging Big Data
Chris focuses on ways to tap into the cloud’s ability to solve problems by piping the right data to the right people at the right time while enriching that data to be actionable on the front lines of decision making.
Strategic Planning
Chris combines the insights from big data and behavioral economics to explore how to create sustainable growth while the world and markets shift from month to month. He developed high-ROI marketing strategies for some of the nation’s largest B2B companies.
Generative AI and the Cloud
Even with 10k hours under his belt, keeping up to date on the world of Generative AI remains a core focus. While continuing to develop technical acumen to consult effectively on day-to-day wins, Chris is highly focused on learning how to bring the impact of AI to the forefront of businesses. See what Chris has worked on recently.
Cloud Engineering & Data Engineering
While executing on a daily basis, Chris is working towards Associate Cloud Engineering Certification to further bridge the gap between marketing insights and product or service execution. See Chris' completed ongoing training related to Cloud Engineering.
Strategic Development
Chris is particularly interested in the works of Richard Rumelt when discussing strategic planning, Richard Thaler on discovering the impact of psychology on decision making, and Clayton Christensen’s insights on how innovation happens. Currently, he’s focused on a lecture series with Yale’s Robert Shiller on Financial Markets.